Market Research Group Head for Novartis
Novartis Healthcare Pvt Ltd, Hyderabad 10–12 Yrs
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Lead Market Research team at Center of Excellence (CoE) providing support to US, Global Teams/Business Franchises/Country Organizations; including management of deliverables, quality control process, customer satisfaction, issue resolution, work flow process, people management and partnership with local support functions.
Lead Market Research team to manage deliverables for Country Organizations/ Business Franchises; ensuring adherence to timelines and quality objectives.
Provide guidance for an efficient and high-quality functioning of the Market Research team; promote synergy and best practice sharing among resources, drive collaboration with Country Organizations in managing high standards of communication and delivering best in class services.
Provide guidance in research methodologies, processes and SOPs to enable creation and enhancement of deliverables in following areas:
Secondary Research
Industry, disease and customer research & analysis
Product Feasibility Analysis
Performance Tracking
Competitor benchmarking
Market Sizing
Situation Analysis
DTC Campaign Tracking
SOV/SOB
Primary Research
Online surveys (internal)
Customer satisfaction surveys
E-Market Research
Capability build-up to conduct online media monitoring.
Partner with Regional Engagement Manager to pilot additional projects and actively support in on-boarding of new countries to CoE MR team.
Establish, vigorously monitor and report KPIs & take proactive action to continuously strive for improvements.
Work towards build-up of functional capabilities to expedite transition of value added projects from Country Organizations/ Business Franchises to CoE.
