Sr. Executive -Marketing & Communications for Cordiant Technologies
Cordiant Technologies Pvt Ltd, Chennai 3–5 Yrs
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The candidate has to develop and implement marketing plans in consultation with top management to effectively communicate the company`s positioning
Manage all marketing and communication activities including market research & analysis support, web-site management, trade show management, collateral material development and any other promotional items
Periodically review and synthesize market research reports for all customer and target market segments
Provide direction to the PR/Ad agencies regarding positioning and messaging for brand and service offerings
Execute new marketing strategies to create market awareness with the targeted customer base
Constantly update and maintain up to date sales and channel enablement tools including datasheets, presentations, scripted demonstrations, white papers and competitive matrices
Plan and release periodic news letters
Create case studies based on current or past client assignments to highlight key success factors
Work closely with the Sales team and support the RFI and RFP process as needed
Coordinate all media related activities
Graduate / Post Graduate
Relevant experience with any IT company
Pleasing personality with excellent communication skills
Fluency in written and spoken English is a must
Expertise in documentation and presentation tools
Conversant with the Internet and up to date on technologies