Brand Inspiration From The Far East

As the Far East seems to move closer and closer to the west, and its two billion people open their wallets to brands, it might be valuable to seek some inspiration from oriental culture. At least, from one part of the Far East, which is as culturally diverse as Europe’s thirty-plus countries are, and as varied as the cultures of North America’s states. For western brands that are about to hit any part of Asia, you need a culturally aware Asian brand strategy to avoid a negative response t...

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How to Achieve Search Engine Marketing Targets

Generally business enterprises don’t succeed in Internet due to lack of search engine marketing plan. In order to make your presence online you have to make certain that you have effective search engine marketing plan. This can be accomplished only when you have specified search engine marketing targets. Certain factors are required to be kept in mind for targeted search engine marketing campaign. First of all you need to have understanding about basic SEO concepts. When you are lacking ...
Published about 07-05-2009 | Rated 0

How to Cut Marketing Costs without Endangering Business Growth

As business owners and/or marketers, we`re all under pressure to cut costs. Unfortunately, many business owners get so intent on reducing costs, they lose sight of what it`s going to do to the business. It`s hard to grow - or even survive - if you don`t have any customers. Reducing marketing costs without screwing up your ability to grow is easier than you might think. Here are five ways to do that. Eliminate waste Over the years I`ve looked at hundreds of marketing programs, and I c...
Published about 01-06-2009 | Rated 0

How to Spot the Recovery

A large car company seeks an unprecedented government bailout. A superhero film is one of the top grossers of the year. Two Pennsylvania teams win both the World Series and Super Bowl. Dick Clark hosts New Year`s Rockin` Eve. A new President faces a recession. 1980? 2008? Both correct. Of course some things have changed since the early `80`s. Howie Mandel and I both used to have hair. Michael Jackson had dark skin. The New York Islanders were a good hockey team. Did I mention I used to hav...
Published about 30-05-2009 | Rated 0

5 Important Ways Sales can help Marketing

Often the relationship between sales and marketing seems one way, since typically it`s marketing`s job to pass leads to sales. But the relationship is truly two ways, since marketing relies on sales for critical information in order to make decisions about pricing, messaging, and product roadmaps. Receiving this information from sales means that marketing does not have to find it by contacting prospects or doing additional primary and secondary research, saving the company valuable time and ad...
Published about 16-11-2009 | Rated 0